Tourism is China is gradually expanding to be one of the most important element of the Chinese economy. Both Inbound and Outbound travel has increased by more than 33% in the past 10 years. A great number of china travel agencies are opening up their doors each year to satisfy both new and experienced tourists. Absolute China Tours is the country’s top China travel agency. The agency welcomes thousands of inbound visitors each year. They have stated that the inbound travel industry in China has greatly progressed since they first launched their operations a few years ago. Most tourists are interested in visiting famous landmarks like the Great Wall and the Terra Cotta Warriors.

The increase of middle-class revenues and a pent-up demand to see the rest of the world will make China one of the most important outbound tourism markets in the coming decade. The government is gradually easing up on the travel policies. Rising average incomes and constant exposure to western countries in the media have also contributed to the expansion in outbound tourism. One indication of this is the increase in the number of travel agencies, from 6,222 in 1998 to 11,552 in 2002. The number of Chinese going abroad for private purposes rose steadily during that time from 38.1% to 60.8%. Almost all the growth in travel agencies has so far been in Chinese-owned agencies, which increased from 4,910 to 10,203, while international travel agencies in China have remained at just over 1,300. Most of these travel agencies offer China travel deals during the low affluence period (winter time), which makes that time the best time to visit China for the tourists that prefer a less crowded traveling experience.

Locals in China spent more than US$15 billion on tourism abroad in 2002, and US$19.1 billion in 2004. In 2006, some 34.5 million mainland Chinese trips were taken outside of China. China has been the number 1 source of outbound tourists in Asia since 2003, though most Chinese tourists only go to Hong Kong and Macau.

The impact of Chinese outbound tourism is starting to be felt in Asia, with far fewer going to Europe and elsewhere. Moreover, Chinese tourists are among the biggest spenders when they travel abroad, making them a highly desired market.

The local Chinese are currently able to take organized organized trips to over 100 countries that have an “Approved Destination Status”. The major omission on that list, and the one place that more Chinese want to visit than any other, is the US. Right after the two countries signed a memorandum of understanding in 2007, the first Chinese groups began arriving in the US in June 2008. By 2020, China is expected to produce 100 million outbound trips going to every corner of the world, making it the biggest producer of tourists in the world, by far.

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